I have been vigorously in search of a job as junior lawyer or advocate. As a Intellectual Property Law specialized advocate, I also came across many law firms of this discipline. While searching so, I got confused as there were two law firms which had similar names. One is Rights & Marks (http://www.rightsandmarks.org/) which is chennai based and has branches in other parts of the world also. Another is Marks & Rights (http://www.marksandrights.in/) which is Cochin based and has a branch in London also. I was confused for a minute and started researching about the two firms. Being IP law firms, they have given me some words to fill in this space. I hope all would be aware of Trademarks, which is a source identifier of the brand. Trademark has always been a source identifier or denotes the origin of the brand. This is the theory that has been believed for many years. But there is another new concept called Dilution ...