I have been vigorously in search of a job as junior lawyer or advocate. As a Intellectual Property Law specialized advocate, I also came across many law firms of this discipline. While searching so, I got confused as there were two law firms which had similar names. One is Rights & Marks (http://www.rightsandmarks.org/) which is chennai based and has branches in other parts of the world also. Another is Marks & Rights (http://www.marksandrights.in/) which is Cochin based and has a branch in London also. I was confused for a minute and started researching about the two firms. Being IP law firms, they have given me some words to fill in this space. I hope all would be aware of Trademarks, which is a source identifier of the brand. Trademark has always been a source identifier or denotes the origin of the brand. This is the theory that has been believed for many years. But there is another new concept called Dilution of trademark. Don't the above law f