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Confusing Intellectual Property Law Firm Names

I have been vigorously in search of a job as junior lawyer or advocate. As a Intellectual Property Law specialized advocate, I also came across many law firms of this discipline. While searching so, I got confused as there were two law firms which had similar names. 

One is Rights & Marks (http://www.rightsandmarks.org/) which is chennai based and has branches in other parts of the world also. 
Another is Marks & Rights (http://www.marksandrights.in/)  which is Cochin based and has a branch  in London also.

I was confused for a minute and started researching about the two firms. Being IP law firms, they have given me some words to fill in this space. I hope all would be aware of Trademarks, which is a source identifier of the brand. Trademark has always been a source identifier or denotes the origin of the brand. This is the theory that has been believed for many years. But there is another new concept called Dilution of trademark. 

Don't the above law firms confuse in some or the other way. Dilution of a trademark occurs when a new seller takes existing popular brand name in order to sell his own goods in the name and fame of that popular brand name. Sometimes the goods might differ. For eg. what comes to mind when we say 'POLO' : 

1. Polo - A mint with the whole
2. Polo - A Volkswagen Car 

Are these names confused among the consumers????? It is determined by the average mind of the consumer when there is a trademark suite before the court of law. On the whole, the above two firms or not the same, they are managed by different advocates. They confused me because, both belong to same business and fall in same class to be said in trademark language. 


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